Media Design | mattkennerson.com

Logo Design

Assigned to choose an international city to create a brand for. Pages of thumbnail sketches were created before narrowing it down and refining the best ones. Readability, scalability, memorability, and timelessness were the key factors.

Rough Sketches 1-67

Rough Sketches 68-100

Rough Sketches 101-150

Revised Sketches

Refined Logos (b&w)

Refined Logos (color)

Brand Development

Rebranding the city of Kyoto, Japan. Different aspects of the city were researched and explored. Highlighting the city's cultural duality where traditional exists simultaneously alongside modern was determined the strongest direction for the brand.

Brand Toolkit (Geography)

Brand Toolkit (Modern Culture)

Brand Toolkit (Tradition)

Vision Board Final

Cinemagraph Storyboard

Cinemagraph Final

Rebranding the city of Allen Park, MI. A comprehensive brand guide was created, focusing on logo design, color palette, typography, and imagery to strengthen the city's identity. By highlighting the community's personality, the rebrand unified Allen Park’s visual presence, providing a clear direction for future media and design.